Judopay is a technologically savvy company leading the way with mobile-first payments, driving sales and improving the customer experience at checkout.
Reddico has made a real impact on our business. With their help, we’ve been able to test out new platforms like LinkedIn and accurately track and drive more sales.
Jeremy Nicholds, CEO
Judopay were looking to grow their volume of incoming leads cost effectively. They had recently set up their Google Ads account and launched a new website, so they wanted support on keyword selection, generating website conversions and improving site authority from an SEO perspective.
What we did
We devised a strategy to resolve some of the key issues on-site within the paid media setup and decided to test new campaigns and platforms to drive leads and sales. This involved understanding how Judopay’s target users searched, reviewing site UX, and assisting with their new website build. We also ensured accurate on-site tracking and sale attribution to keyword level.
We launched and tested paid search ads on Google and Bing (Microsoft Ads), supported the paid search campaigns with remarketing (search and display) and reviewed paid social competitors.
Keyword research was conducted around competitor terms, as well as broader terms to gather audience search insight.
We built up audience lists and created both search campaigns and display remarketing campaigns to assist in cross-channel conversions. We optimised these campaigns over time, utilising the data and testing ad copy and display variations.
We also ran a LinkedIn lead generation campaign using Judopay’s white paper, “How To Remove The Barriers To Mobile Payments”, paired with specific and segmented targeting by job title and ad variations created by our design team.
Between Q4 2019 and Q1 2020 we saw a 20% increase in the number of conversions, as well as a doubling of the conversion rate from 0.9% in October 2019 to 1.8% in January 2020.
Whilst the cost per click can be relatively expensive for the keywords we were targeting, we tested and implemented smart bidding strategies and decreased the cost per conversion by 37.5% between Q4 2019 and Q1 2020.
Driving more conversions for Judopay has enabled further business growth and a stronger return on ad spend.
Reddico has made a real impact on our business. Before, we weren’t able to utilise our Google Ads budget and lacked insight into leads and return on investment. With their help, we’ve been able to test out new platforms like LinkedIn and accurately track and drive more sales. What’s more, they’re always on hand to help. Jeremy Nicholds, CEO