Reddico 'R' Symbol

Site migration SEO checklist

Eva Mermingi

Posted by Eva Mermingi

01 November 2022

A crucial part of the site migration process is to consider the impact that it could have on your SEO and have a clear plan in place to protect the investments you’ve made in building site authority and organic traffic.

There are four main types of site migration:

  • Rebranding: Involves a domain name change.

  • Redesign: UX change (different logos design, look and feel but the same domain.

  • Web consolidation: Bringing properties together (i.e. if a company acquires another company and is redirected).

  • Platform changes: Upgrading your CMS or adopting a new tech stack.

Here's a useful checklist that we use when managing site migration SEO for our clients.