Site migration SEO checklist
A crucial part of the site migration process is to consider the impact that it could have on your SEO and have a clear plan in place to protect the investments you’ve made in building site authority and organic traffic.
There are four main types of site migration:
Rebranding: Involves a domain name change.
Redesign: UX change (different logos design, look and feel but the same domain.
Web consolidation: Bringing properties together (i.e. if a company acquires another company and is redirected).
Platform changes: Upgrading your CMS or adopting a new tech stack.
Here's a useful checklist that we use when managing site migration SEO for our clients.