Making a real and meaningful impact.
Our purpose is to make a real and meaningful impact on the lives of our team, our clients and the communities in which we live and our values guide everything we do.
We start with trust
We have the mindset of believing the best in people, and that our team will do the right thing. We communicate, we collaborate, we do what we say, and we give each other the hard, honest feedback.
We support and inspire each other
We’re a team. We support each other and ask for help when we need it. We share our knowledge, inspire, and put others before ourselves.
We take on responsibility
We don’t shirk responsibility, but take ownership and deliver amazing results. We’re responsible for managing ourselves and our growth. We hold ourselves accountable, and learn from mistakes.
Our mission and five-year plan
After joining the Sideshow Group in November 2021, we took the opportunity to define what the future looks like. At Reddico, we are united by a shared vision and goal. In accordance with our growth plans and ambitions, our mission is:
To be the first choice SEO agency for enterprise brands. A globally respected team, delivering standout results, building premium technology and exceptional client relationships.
Our position in the Sideshow Group is:
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To contribute to group growth by continuing to increase revenue and profitability by fostering successful relationships with new and existing clients.
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Drive culture improvements and eco and charity impact mantras in the wider group.
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Build our brand in the SEO space.
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Build tools and develop our technology to help people work at their best, automate what we do, and help us scale.
And our impact will grow as part of a 5-year plan:
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To build a progressive and forward-thinking culture.
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Create amazing experiences for the team.
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Continue to improve our B Corp score, and attract other B Corps to work with us.
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Give an estimated £335,000 to eco and community initiatives.
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Take a significant step towards our Million Tree Pledge.
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Work with, and solve problems for, enterprise clients.
We’re a certified
B Corporation
We became a certified B Corporation in August 2022.
B Corps are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy. Learn more
To maintain certification, B Corps have to recertify every three years to demonstrate that they meet rigorous standards. In the intervening years, every B Corp is required to publish an impact report, to update on their progress and to be accountable and transparent. Read our latest impact report
Giving back to our community
We recognise our responsibility to make a positive contribution to society, both in Kent (where our office is based) and across the UK.
We dedicate a percentage of our revenue to support causes we feel strongly about, from local charities to families in need. But we don’t just make donations – our Community Circle gets us involved in fundraising events and volunteering, too.
Food banks
Our donations have helped families in need through the work of food banks across the UK.
Taylor-Made Dreams
We're proud to support Taylor-Made Dreams. The charity brings dreams to life for children with shorter lives.
Mid-Kent Mind
We supported the work of Mid-Kent Mind at the Bewl Water Dragon Boat Festival.
Doing our bit for the environment
Led by our Eco Circle, we make every effort to reduce waste and minimise our impact on the environment.
Climate positive to carbon negative
We signed up to Ecologi’s tree planting and carbon offsetting scheme in 2019. After 15 months of being climate positive, we doubled our contribution to become carbon negative. For every person who works here and joins in the future, we’re supporting a programme that removes twice the amount of carbon we produce as a team, both at work and outside of it.
Reforestation
We support Ecologi’s mangrove reforestation project in Madagascar. This project was started in response to the staggering statistic that 90% of Madagascar’s original forests have been destroyed.
Reducing carbon emissions
Our contribution also supports reducing carbon emissions through initiatives such as the wind farm project in Turkey, and forest plantation on degraded grassland in Uruguay.
Million Tree Pledge
In 2021 we took the Million Tree Pledge, becoming part of a group of individuals and businesses committed to planting over a million trees each in response to the climate emergency. Using Ecologi, they donate to the Eden Reforestation Project, which employs local people to plant trees in eight countries worldwide. Since 2004, the project has created 4,850,313 workdays for people in extreme poverty.
Want to be part of the Reddico team?
If you’d like to become part of a team who are always put first and constantly strive to improve, check out our open positions or subscribe for updates.
