77 Diamonds use some truly snazzy modern methods to manufacture their jewellery. They wanted to extend this modern approach to their search marketing – and that’s where we came in.

The client brief

77 Diamonds were knocked off the 1st page for the term [engagement rings] in January 2018 and hadn’t returned since, so we put a plan together and set about helping them reclaim the limelight and achieve consistency on the 1st page. 

Crafting the key campaign tasks

What we did: 

  • Resolved legacy link issues going into the page, folder and domain
  • Reclaimed broken inbound high authority backlinks into the engagement ring folder
  • Converted citations from news articles into links
  • Improved on-page optimisation and schema markup
  • Strengthened the content and authority of the folder 

    A sparkling result?

    77 Diamonds triumphantly returned to the 1st page position for the first time in over 18 months, and achieved #1 for [engagement rings] – its highest ever position. They are consistently ranking within the top 5 positions on desktop and mobile.