77 Diamonds use some truly snazzy modern methods to manufacture their jewellery. They wanted to extend this modern approach to their search marketing – and that’s where we came in.
The client brief
77 Diamonds were knocked off the 1st page for the term [engagement rings] in January 2018 and hadn’t returned since, so we put a plan together and set about helping them reclaim the limelight and achieve consistency on the 1st page.
Crafting the key campaign tasks
What we did:
- Resolved legacy link issues going into the page, folder and domain
- Reclaimed broken inbound high authority backlinks into the engagement ring folder
- Converted citations from news articles into links
- Improved on-page optimisation and schema markup
- Strengthened the content and authority of the folder
A sparkling result?
77 Diamonds triumphantly returned to the 1st page position for the first time in over 18 months, and achieved #1 for [engagement rings] – its highest ever position. They are consistently ranking within the top 5 positions on desktop and mobile.