Who we are
Reddico was founded in 2012. It’s grown to an ever-expanding team of professionals with expertise in SEO, marketing and technology. Throughout their careers, our team members have worked with world-class brands across dozens of industry sectors.
Leadership Team
In addition to having decades of SEO experience, our leadership team takes care of running the business, from day-to-day operations to growth strategy and finance.
Chris Pitt,
Managing Director
Luke Kyte,
Operations Director
Vicki Salih,
Finance Director
SEO Team
Our SEO specialists have deep technical skills and hands-on consulting expertise, working on strategies and solving complex problems for major brands across a diverse range of industries.
Lewis Pugsley,
Head of SEO
Ron Carandang,
Link Building Product Manager
James Cook,
Link Building Strategy Consultant
Michael Carden-Edwards,
SEO Strategy Lead
Tom Slaiter,
Senior SEO Consultant
James Vatter,
Senior SEO Consultant
Jake Evans,
SEO Consultant
Rachel Day,
SEO Consultant
Content Team
The SEO team will get more people to your site; our content team will make sure they stay there, with content created to appeal to users and search engines alike.
Holly Jackson,
Content Lead
Simon Edmonds,
Senior Content Writer
Beth Tolson,
Senior Content Writer
Jessica Plumtree,
Midweight Content Writer
Alex Lucas,
Midweight Content Writer
Rebecca Nevin,
Junior Content Writer
Lola Cofek,
Junior Content Writer
Design & Development team
Our professional design team creates innovative link-building resources and client site/landing pages, while our developers improve sites’ technical performance and build resources.
Jon Daulby,
Design & Development Lead
Holly Yelland,
Senior Designer and Developer
Alex Cole,
Front End Developer
Delivery Team
The whole company is supported by the delivery team, who assist with client management and organise workloads across the business.
Laura Tyler,
Delivery Lead
Amber Heryet,
Senior Project Manager
Blazka Poklic,
Senior Project Manager
Liam Shaw,
Senior Project Manager
Laura Lasmane,
Project Manager
Diana Stingheriu,
Account/Project Manager
Becky Cooper,
Account Manager
Business Services team
From HR and accounts to marketing and culture, our business services team ensures all aspects of the company are taken care of with confidence.
Neil Holland,
Marketing Lead
Nikki Larter,
Finance Manager
Laura Clews,
HR & Recruitment Manager
Katie Layzell,
PPC Manager
Shaun Brown,
Commercial Lead
Chris Pitt
Managing Director
Chris has over 25 years of experience in SEO, sales and marketing. He is a keynote speaker with a particular interest in intelligent automation and data analytics. Previously a semi-professional musician, he stays involved with the local music scene and is a stage manager at the Victorious Festival. In addition to his role at Reddico, Chris manages fellow Sideshow Group agency Vertical Leap.
Lewis Pugsley
Head of SEO
Lewis has been working in SEO for more than a decade and began his journey working in the automotive sector, focusing on SEO campaigns for clients, as well as helping to optimise the software platform. While Lewis still manages SEO strategies for a diverse range of clients, from insurance to finance, his primary focus is now leading and supporting the SEO team, ensuring their success and Reddico’s continued growth.
Ron Carandang
Link Building Product Manager
Ron joined Reddico in 2014. He manages our outreach projects and off-page optimisation campaigns, including content, PR and link building. Having been in the SEO industry since 2008, he has a wealth of experience managing all the teams involved in running a successful strategy. Ron appreciates having the freedom to work almost anywhere with a decent internet connection.
James Cook
Link Building Strategy Consultant
James has been working in SEO for the past 10 years, having started his career at Vouchercloud, where he was part of a dedicated link building team. During his travels around Asia, he joined Reddico as one of its first remote working team members and upon his return to the UK, joined the SEO team full-time.
Based in Bristol with his partner and two young children, he handles link strategy and research for a range of clients.
Reddico's flexible and remote working culture was what originally motivated him to join the team and his love for problem-solving and finding unique, bespoke opportunities for each client is what excited him most about his role.
Holly Jackson
Content Lead
Holly is responsible for leading the content team, but she’s the first to admit their hard work makes her job a lot easier. After completing a degree in English Language, she started her career writing about financial services. She finds the nature of digital marketing and our variety of clients just a bit more exciting.
Simon Edmonds
Senior Content Writer
Simon is responsible for the creation and writing of in-house and client content. He joined the company in 2016, having previously worked as a sports journalist for Bleacher Report. He’s still waiting for his call-up to the Manchester United squad. Simon founded our Charity Committee in 2018.
Beth Tolson
Senior Content Writer
Beth is responsible for writing client content and leading the Eco Committee, through which she and her team inspire everyone at Reddico to make more sustainable choices.
She joined the company in October 2017 after working as Communications Assistant at The Courtyard Playhouse theatre, and holds a first-class degree in Creative and Professional Writing from the University of South Wales. She is always the first to be distracted by an office dog.
Jon Daulby
Design & Development Lead
Jon Daulby is our Design & Development Lead. After completing a Graphic Design degree at the University of the Arts in London, Jon worked as a freelance designer, at a branding agency and a lighting design company before joining Reddico in late 2018. Jon's team design and develop innovative link-building resources and web pages for our clients.
Laura Tyler
Delivery Lead
Laura joined the team as Project Coordinator in late 2019 and quickly progressed to the role of Delivery Lead. She makes sure the whole team is supported in their client management roles, as well as supporting the delivery team and driving it forward.
Amber Heryet
Senior Project Manager
Amber joined Reddico in August 2020, after working in project and process management for various industries and corporate companies. She enjoys seeing projects develop from initial scoping discussions to the finished product, and being involved with the different teams across the business.
Luke Kyte
Operations Director
Former journalist Luke Kyte joined Reddico in 2014 as a content writer. One of Reddico’s first employees, he was responsible for building our content marketing department and establishing processes across the agency – helping Reddico to win its first campaign award back in 2017.
Luke’s role evolved, moving into an operational role to support business growth, before leading Reddico’s cultural revolution. A manifesto of changes followed, and Reddico was named one of the best places to work in the UK for three successive years and has also become a Certified B Corp – recognising our commitment to people, communities and the environment.
In 2024, Luke took on the role of Operations Director and is now responsible for the day-to-day management of the agency – supporting and guiding our approach to SEO and link building operations.
Neil Holland
Marketing Lead
Neil is responsible for our marketing strategy, planning and implementing campaigns. Prior to joining Reddico in March 2020, he spent 30 years in marketing and advertising, first at Apple, then at global management consulting firm Accenture. Having been in large organisations for much of his career, he enjoys rolling up his sleeves and managing the wider marketing mix.
Vicki Salih
Finance Director
Vicki started her career as a PA before switching jobs completely to become a purchasing manager, working her way up to the role of operations manager. After taking time out to be with her young family, she joined us in the early days of Reddico in March 2014, passing all her qualifications and growing her skillset to become Head of Finance.
Nikki Larter
Finance Manager
After working as a legal secretary, Nikki transitioned to working in the accounts department at an investment company and a local charity. Since joining Reddico in 2018, she’s taken full responsibility of all day-to-day accounts functions, ensuring all financial transactions are properly recorded, filed, and reported. Nikki is in charge of credit control management, finance reporting, purchase ledger and sales ledger
Laura Clews
HR & Recruitment Manager
Before joining Reddico, Laura owned a children’s boutique, importing and selling traditional Spanish clothing. She joined us as office administrator in 2018 and is now our HR and Recruitment Manager, helping us find and retain the best people.
Katie Layzell
PPC Manager
After completing a degree in Art and Psychology at the University of Reading, Katie has been working in the digital marketing industry for 6 years, specialising in PPC advertising since 2016 and joining Reddico in 2018. Katie has managed campaigns for a wide variety of clients and is now responsible for all in-house PPC projects for Reddico. She is also a member of the charity committee.
Holly Yelland
Senior Designer and Developer
Holly Yelland holds a first-class honours degree in Digital Arts from the University of Kent. She worked at a Salesforce ISV mobile app company for three years as a Creative Technologist and UX Designer, developing websites, creating marketing materials and delving into UX design for complex use cases. She then worked as the Lead Designer for a specialist UX agency before joining Reddico in November 2020. She has a wealth of experience in website and UX design, bringing fresh ideas to our designs.
Michael Carden-Edwards
SEO Strategy Lead
Michael is a seasoned SEO and digital marketing expert with 14+ years of experience. He has directed SEO strategies for major brands like British Airways and O2. Based in Sevilla, he joined Reddico in 2021 and heads up training and development for our SEO team, while enjoying the flexible working and unique culture from a sunnier climate.
Alex Cole
Front End Developer
Before joining Reddico, Alex worked as a Lead Front End Developer for an award-winning web agency for nearly eight years. He's extremely passionate about his work and loves to discover UX/UI solutions to online problems across a variety of platforms and devices. What he likes about Reddico is our focus on company culture - enjoying where you work and who you work with is absolutely key and Alex feels fortunate to be a part of the team.
Jessica Plumtree
Midweight Content Writer
Jessica holds a degree in English Language and Linguistics from the University of Sussex. After graduating, she worked abroad in Greece and volunteered for the Scouts in Switzerland, before working in exhibition operations for the last couple of years. She has always enjoyed writing and editing, both at work and outside of it, and likes working with clients to produce work that really gets to the heart of what they are trying to achieve. The fresh, flexible work ethos really drew her to the role at Reddico, and she's also excited to get involved with the Eco Committee, as this is something she's passionate about both at work and in her home life.
Alex Lucas
Midweight Content Writer
After graduating from university with a 2:1 in English with Creative Writing, Alex explored internships with established sports news websites, whilst developing his own writing style through online courses and personal blogs. After failing as a football player, he has turned to coaching in recent years and works with a local company to help run their sessions and website. Alex says Reddico stood out as an ideal employer, due to the level of trust we place in employees to work independently, whilst also providing regular feedback, creating a working environment conducive to personal and professional development.
Blazka Poklic
Senior Project Manager
While finishing her master’s degree in Advertising and Marketing, Blazka joined a small design and brand development agency as a project manager. During her time with them, she was involved in the design and development of mobile apps and websites, and managing other brand projects. At Reddico, she’s looking forward to further developing her knowledge of digital marketing and how SEO can boost brand visibility.
Tom Slaiter
Senior SEO Consultant
Based in Somerset, Tom brings a wealth of SEO experience to Reddico, having worked with clients that include Sainsbury's Tu clothing, Argos, PwC and various Capita businesses. Training is a big interest for Tom and he has created and delivered various SEO training programmes, helping develop the next generation of talent. Our people-first culture with a strong focus on flexibility was one of the things that motivated him to join the team.
Liam Shaw
Senior Project Manager
Based in Southsea in Portsmouth, Liam holds a degree in Construction Engineering. He previously worked in the construction industry as a Design & Estimating Engineer and progressed into Project Management, but didn't enjoy the rigid and traditional way of working in that sector, so wanted to make the move to a more creative and progressive industry.
Things that excite and interest Liam about Project Management at Reddico are the collaborative nature of the agency, the wide variety of projects we work on, and seeing things go all the way from concept to completion.
Liam was attracted to Reddico by our people-first culture and flexible way of working.
Rebecca Nevin
Junior Content Writer
Before joining Reddico, Rebecca worked as an Events Supervisor at a hotel, running weddings and corporate meetings and events. She is currently studying for an English Literature degree with the Open University. With a busy family life, she especially enjoys the flexibility Reddico has provided her to begin her writing career. Rebecca enjoys horse riding and doing crafts with her children in her spare time.
Laura Lasmane
Project Manager
Laura has over 10 years of experience as a project and account manager in public relations, social media and digital marketing. She holds a master's degree in Communication Science and is most proud of her campaigns that have won industry awards both in Latvia and the UK. At Reddico, she's eager to explore the SEO side of digital marketing and understand how it can impact brand presence online. Laura was attracted to Reddico by our flexible and self-managed way of working, company culture, and the B Corp certification.
Lola Cofek
Junior Content Writer
Lola joins Reddico as a Junior Content Writer, with a degree in English Language and a background in freelance content writing. As a creatively-minded individual, Lola likes to be able to write as and when inspiration strikes – which she has found fits perfectly with our flexible working culture. She is proud to work for a company that does its bit to uphold its Certified B Corporation status and values as well as giving back to the community.
Diana Stingheriu
Account/Project Manager
Diana started her career managing marketing translation projects for eCommerce brands, mainly in the cosmetics and nutrition industries. With a degree in linguistics and a love for languages, she enjoys exploring other cultures and connecting with people from different backgrounds. What drew her to Reddico is the company's B Corp Certification and its focus on its people. She wanted to be a part of an organisation that not only strives for business success but also prioritises making a positive impact on the world.
James Vatter
Senior SEO Consultant
Based in Brighton, James has over 8 years of experience in SEO and digital marketing, encompassing technical SEO, content optimisation and strategy, and website migrations in the financial services, insurance, medical and pharmaceutical sectors. In that time he has worked with brands including Direct Line, British Airways, and Galderma, consistently delivering a high quality of work and driving results.
James is a keen problem solver with a highly analytical approach to SEO. He enjoys utilising his previous experience combining high-quality content with strong technical implementation to drive sustainable organic growth for his clients.
This attention to detail and analysis carries over into his life outside of SEO, helping him to gain an MA in Literature and Philosophy.
James Flory
Shaun Brown
Commercial Lead
Shaun primarily looks after new business and growth strategy for Reddico. He has been in digital marketing for over 16 years, starting his journey at one of the UK's oldest SEO agencies. His background has allowed him to gain skills and experience in a myriad of marketing disciplines including SEO, PPC, Affiliate Marketing and Digital PR. Having multichannel experience gives Shaun the edge when helping clients to build a strong SEO strategy.
Jake Evans
SEO Consultant
Jake has been working in the SEO field for four years, with experience in both in-house and agency work. He has worked with clients like the RAC, GoCardless and Boden as well as speaking at various events like LondonSEO and Agency Hackers. Jake has a keen interest in AI and technical SEO and joined Reddico to help develop his skills further in these areas.
Rachel Day
SEO Consultant
Based in Somerset but originally from the United States, Rachel has worked in SEO for four years and has experience working with clients in the US, Canada, the UK and Europe at both agencies and SaaS companies. She has worked with clients like Discover Northern Ireland, the Las Vegas Convention and Visitor’s Authority and various local businesses in Tucson, Arizona, where she lived before relocating to the UK.
Rachel’s favourite thing about SEO is that it’s ever-changing and there’s always something new to learn. She enjoys working closely with clients on strategies to help them achieve their goals.
Becky Cooper
Account Manager
Becky graduated with a degree in Marketing Management in 2014 and has worked in Account Management roles ever since. With over 10 years of on-the-job experience, Becky has a wealth of knowledge in digital marketing and particularly enjoys the relationship-building side of the role, working closely with clients on the wider strategy, helping to define what is important for success and discovering opportunities for growth.
